Food Innovation & Consumer Insights

In a world where we are bombarded by all sorts of ideas, going back to basics is often a good call.  This is relevant in the food world as much as anywhere else. There are regularly all sorts of new, strange and sometimes frankly baffling flavour combinations. How about Brussels Sprout flavoured crisps (it is the run up to Christmas), or Jalapeno and Tequila crisps?

At The Cooking Academy our ethos is to go back to basics on herbs and spices, exploring flavours and getting inspiration for delicious, healthy and nutritious foods.

We hold events for food and drinks companies who are looking to ‘go back to basics’ in terms of flavour.  The events focus on how nutritional eating and well-being is vital to peak performance, whether it is physical, mental or emotional.  The link between health and success is increasingly recognised as a key factor in workplace and lifetime productivity.

A plentiful display of herbs and spices is the focus and catalyst for the presentations and subsequent discussions.   Ranging from herbs such as parsley and sage to the benefits of garlic, turmeric and chillies, the presentations are a wide ranging journey around the world in herbs and spices, covering their history, flavour, medicinal and nutritional value.  Our presentations are interactive and so the audience will participate by tasting the various herbs and spices in their raw state – some are familiar others not so! We have a number of workshops that explore the use of ingredients in various forms and combinations.

‘The Science of Food’ presentation is a non-jargon analytical evaluation of the relationship between the chemistry in everyday ingredients, its functionality and effects on the human body.  The presentations are highly engaging and thought provoking sessions with audience participation to start the engagement process of why we eat what we eat, how food has evolved and what has influenced our food habits over the millennia.

The objective is to create awareness of the effects of food on our well-being and behaviour, as well as providing a valuable insight into the nutritional benefits of eating certain types of food and why certain ingredients are paired together.  Most importantly we looked at how to incorporate them into everyday diet and snack plans.

Our customer insights programmes are designed to be inspiring presentations aimed at improving understanding of our food choices and make informed decisions when developing products.

Sprout flavoured crisp for anyone…?

 

 

Discover how cooking can help your business, download our corporate brochure or contact me on Kumud@thecookingacademy.co.uk or call me on 01923 778880.

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